Every year, the Super Bowl is not just about football – it is also the biggest stage for advertisers to showcase their most creative, bold and unforgettable campaigns. With over 100 million viewers glued to their screens, brands invest millions in crafting adverts that not only entertain but also leave a lasting impact.
In this article, we will explore why Super Bowl adverts are so powerful, highlight some of the best examples of marketing brilliance, and share fun facts that prove why these commercials are more than just short-lived entertainment.
The Super Bowl is one of the most-watched television events in the United States, giving brands the opportunity to reach a vast and diverse audience. Even people who are not football fans tune in just for the commercials.
A great Super Bowl advert does not just air once – it becomes part of pop culture. Whether it is Apple’s iconic 1984 commercial, Budweiser’s Whassup? campaign or the emotional storytelling of Google’s Loretta, these adverts stay in people’s minds for years.
In the digital age, a Super Bowl commercial is not just a one-time event. Brands amplify their impact by releasing teasers, engaging audiences on social media and keeping the conversation alive long after the game ends.
With a 30-second advert costing upwards of $8 million in 2025, brands pull out all the stops to create something truly special. The best Super Bowl adverts blend humour, emotion and surprise to captivate audiences.
Here are some of the best Super Bowl commercials that showcase creative marketing at its finest:
Apple’s revolutionary advert introduced the Macintosh computer and changed the way people thought about advertising. Directed by Ridley Scott, this ad remains one of the most iconic Super Bowl commercials of all time.
A heartwarming story of a Clydesdale horse and a Labrador puppy, this emotional advert proved that storytelling and sentimentality can be just as powerful as humour.
Doritos invited everyday consumers to create their own Super Bowl adverts, resulting in some of the funniest and most creative commercials of all time. This user-generated content strategy helped boost engagement and brand loyalty.
This adorable advert featuring a young Darth Vader using The Force to start a car resonated with audiences of all ages. It combined nostalgia, humour and a simple yet effective brand message.
One of the simplest yet most effective Super Bowl ads in recent years, Coinbase aired a 60-second commercial featuring nothing but a bouncing QR code on a black screen – reminiscent of the old DVD screensaver. Viewers who scanned the code were taken to a promotional page offering free Bitcoin for signing up. The ad was so successful that it crashed Coinbase’s website within minutes due to the massive traffic surge. It proved that minimalism, curiosity, and digital interactivity can be just as powerful as celebrity endorsements and high-budget productions.
💰 Most Expensive Super Bowl Advert Ever: In 2025, a 30-second commercial costs around $7.5 - $8 million – and that is just for the airtime. Add production costs, celebrity appearances and marketing campaigns, and the price skyrockets.
📺 First-Ever Super Bowl Advert: The very first Super Bowl in 1967 featured a commercial for Goodyear Tyres and cost only $37,500 – a fraction of today’s prices.
😂 Most Watched Super Bowl Advert Online: Volkswagen’s The Force advert from 2011 has racked up over 67 million views on YouTube, proving that great commercials live on far beyond game day.
📊 Super Bowl Adverts vs Hollywood Movies: Some Super Bowl commercials have bigger production budgets than actual films. In fact, some brands spend more money per second on adverts than Hollywood spends on blockbuster action sequences.
🍕 Food and Beer Dominate: The most common Super Bowl adverts? Snacks and beer. Companies like Doritos, Budweiser and Pepsi consistently create some of the game’s most memorable spots.
Super Bowl adverts are not just commercials – they are cultural events. They shape conversations, create viral moments and push the boundaries of marketing creativity. Whether it is humour, nostalgia or heartfelt storytelling, the best Super Bowl adverts leave a lasting impression that extends far beyond game day.
Want to create your own unforgettable brand? At MPIFY, we specialise in crafting powerful brand stories that resonate with audiences. Let’s make your next campaign as legendary as a Super Bowl commercial.
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